We were asked to design a campaign by the governor’s office to help address the opioid epidemic amongst youth during COVID-19. This concept uses a clever spin on all of the different activities kids could rather do than succumbing to substance abuse. We created a series of story ads, in-feed social ads along with 6, 15, and 30-second videos. The result was a 150% increase to the Youth Opioid landing page.
Role: Concept, Art direction and design