Independent Financial is a bank that caters to entrepreneurs, small business owners, and helps people with home loans. Our challenge with this campaign was to bring all these audiences together and deliver a message that will appeal to them all. And we did just that or even more. We found a precious insight that is common to all these people and that is passion, hard work, and dreams whether for their next startup business or their new home. This helped us craft a beautiful, heartwarming campaign which we called “Midnight”.
Role: Concept, Art Direction and Design