Lab45 was established as Wipro’s dedicated technology and innovation group with a goal of becoming a dominant player and cutting-edge disrupter in the fast-evolving business technology space.
They found themselves lacking a coherent brand identity that not only differentiates them in the competitive market but also fosters a sense of unity and purpose that Wipro could rally around internally.
That’s where we came in. Our team helped create a visually compelling and authentic representation of Lab45, by developing a clear positioning statement, core brand values, and in-depth audience research. We crafted an entire brand identity system that will resonate with their audience and become integral to the company for years to come.