HydroPeptide, a luxury skincare brand with a strong foothold in the professional space, saw the opportunity to grow their brand among the consumer audience. They approached Designit looking for a roadmap to expand their business and evolve their brand to match.
Based on extensive consumer and category research, we built a brand foundation that resonated with both professional and consumer audiences. We used the brand foundation work as inspiration to develop comprehensive brand guidelines centered around a core message of confidence and education.
We then crafted a campaign launch platform, “Love Your Routine”. This mantra gives our audience confidence to own their personal skincare routine, whether it’s a quick morning regimen, an elaborate nighttime routine or just a quick ‘pick me up’ during the day.