This campaign was created for the Arizona Department of Health Services to promote fresh fruits and vegetables to low-income program-eligible moms. The goal was to not just create awareness about the availability of fresh produce at local markets but also encourage our audience to make healthier choices. We created series of posters, postcards, bookmarks, stickers, shelf talkers, table tents which served as a toolkit to the local partners. We also ran digital and social ads. As a result, we saw an 85% increase in unique visits to our website along with high-performing digital and social ads.
Role: Art Director and designer. Art direction for photography